In today’s Purpose-Built Student Accommodation (PBSA) market, comfort isn’t a luxury – it’s an expectation. Students no longer accept “just enough” when it comes to beds, desks, and furnishings. They are looking for living spaces that support their studies, well-being, and overall university experience. For PBSA providers, quality in the basics—mattresses, furniture, and fittings—has become central to satisfaction and retention.
Comfort as the Foundation of Well-Being
A growing body of research shows that accommodation quality is one of the strongest factors influencing student well-being. In fact, surveys consistently highlight that comfortable, high-quality spaces are just as important as location or price when it comes to overall satisfaction. A supportive mattress, sturdy desk, and ergonomic chair directly affect sleep, study habits, and mental health—three pillars of a positive student experience.
When students feel at home in their accommodation, they are more engaged, less stressed, and better able to focus on their academic and social lives. Comfort isn’t an add-on; it’s a core driver of happiness.
When Quality Falls Short
Poor-quality furnishings quickly become pain points. A bed frame that breaks within weeks, or a desk that wobbles constantly, creates frustration and undermines confidence in the accommodation. These experiences often translate into negative online reviews, complaints, and a lasting impression that the housing does not offer value for money.
One UK survey found that nearly 70% of students felt their accommodation furniture did not match the rent they were paying. For operators, this perception is damaging. Students and parents expect standards to align with cost, and when they don’t, satisfaction declines sharply.
Retention and Renewal
Quality also has a direct impact on retention. Students who feel comfortable and well looked after are more likely to stay the full academic year, renew their contracts, and recommend their residence to friends. By contrast, poor furnishings increase churn, as students may look for alternative housing or actively warn others against a particular property.
For PBSA operators, this link is crucial: prioritising comfort doesn’t just keep students happy, it supports stable occupancy and strengthens reputation in a competitive market.
Conclusion
Comfort and quality are inseparable in the student living experience. By investing in durable, supportive, and well-designed furnishings, PBSA providers create environments where students can thrive. Cutting corners may save money in the short term, but the long-term costs—dissatisfaction, complaints, and higher turnover—far outweigh the savings. In student accommodation, quality isn’t just about furniture—it’s about creating a foundation for success.
